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Research papers

A fresh look at our eyes

Innovation in the competitive mascara market dates from the 1950s. To go beyond incremental innovation and redefine category boundaries, InProcess capitalized on its anthropocentric approach and its methods in complexity management to provide LVMH...

Catalogue: Congress 2011: Impact
Authors: Germaine Gazano, Christophe Rebours
September 18, 2011
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Citation

Gazano and Rebours (2011a, September 18). A fresh look at our eyes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-fresh-look-at-our-eyes